The Real Academics Newsletter

The Real Academics Newsletter

Share this post

The Real Academics Newsletter
The Real Academics Newsletter
Questions I Get about Running an Academic Business

Questions I Get about Running an Academic Business

Maggie Huerta's avatar
Maggie Huerta
Sep 11, 2023
∙ Paid

Share this post

The Real Academics Newsletter
The Real Academics Newsletter
Questions I Get about Running an Academic Business
Share

Dear Real Academics,

Pic of the Week

Photo by Maggie Huerta

In April 2023, I was walking Rocky, my puppy, around the Florida International University (FIU) campus. I had to catch my breath as we turned a new corner and saw this majestic purple-dotted vine draped over the concrete structure. I hope you enjoy the view as much as I did.


Writing News

  • Join us for Group Coaching this September 2023!

    • When? Thursday, September 14, 2023 from 7PM-8:30PM EST.

    • Learn more about Group Coaching and what others have said about it HERE.

    • Free subscribers, register here ($50): REGISTER

    • Paid subscribers/Members, you have automatic access. :-)
      I’m including the Zoom link in the “Members Space” below.

  • Don’t miss the October 2023 Virtual Writing Retreat!

    • When? Saturday, October 7, 2023, 12PM-5PM EST.

    • Learn more about our Virtual Writing Retreats and what others have said about them HERE.

    • Free-subscribers, register here ($150): REGISTER

    • Paid-subscribers/members, register in the Member Space below ($75).

If you have any writing or academic related news to share (e.g., published articles, books, promotions, awards, resources you have found helpful, etc.) please email me at inforealacademics@gmail.com and I’ll consider featuring them in this section of the newsletter!


Food for Thought

Since starting Real Academics in 2021, I’ll get curious colleagues asking questions about running a business such as the following:

  • How many clients do you have?

  • How many people show up to your events?

  • How much do you charge for your services? (even though they are openly posted online - kind of like a syllabus that students don’t read - lol).

At first, the questions surprised me — especially because they came from academics. Why? Well, they are so numbers driven. So concrete.

When I stopped to process the questions, though, I realize that this is exactly what I should expect academics to be asking! Why?

As academics, success is usually measured by numbers.

  • How many articles did you publish?

  • How many conference papers did you present?

  • How many grants did you submit/win?

  • What was your teaching evaluation rating?

Here is the obvious conclusion:

As academics we may think we are idealistic in the sense of “not caring about numbers or about the money,” but let’s be honest, we DO care.

And we should. We should care about our teaching evaluations. We should care about our research and writing productivity (if that is how we are being measured). We should care about having a fair salary for our work. We need to be able to keep up with basic bills and food and taxes (which, by the way, is increasingly becoming harder to do!!!).

But we should also temper our care for these measures with our ideal of influence based on the work we do. This is when we ask ourselves:

  • What impact did I have on my students this year?

  • What did I learn from writing and presenting my research?

  • Most importantly: How much progress did I make towards my academic goals/purpose/aspirations? (If you don’t know what these are, I suggest taking some time to draft these out - why do you do what you do?).

In the “Member Space”, I share more insights, some answers to the questions I get asked about running an academic business, and some behind-the-scenes information.


CLOSING

Until next time, happy writing, productivity, and truth-seeking,

Maggie

P.S. Tiberio and I thank all of you for subscribing and reading!

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Margarita Huerta
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share